How to Measure Content Marketing

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How and why to recycle old company blog posts Published by Valeria Caglioni You can find me on: Updated wedding photo editing service the:September Reading time:    minutes company-blog How many times on these pages have we repeated the importance of creating a company blog and above all of publishing new content often and regularly. We will never tire of reiterating the concept. In inbound marketing, blogging activity serves both to add indexed pages and to improve their positioning in online search results, as well as to offer prospects the information they need in their purchasing journey.



Today we will try to understand what to do after having written and published articles for the blog, because the work is not finished, not necessarily, at least. What if we told you that you can remove a post from the virtual shelves of the archive and dust it off to offer it to a new audience? Here's what we'll talk about: Why reuse old company blog posts? How do you rewrite and repurpose an already published article? Why reuse old company blog posts? One of the essential characteristics of the company blog is that what is published remains permanently on the site, continuing to attract visitors and helping to convert them into qualified leads.