|
|
Contacts The philosopher's stone of web marketing is contact! It is therefore better to include the possibility of being contacted by telephone number, email or via a link that refers to a contact form in an always accessible place such as the footer. Navigational links This is probably one of the most important elements to include in a footer. The links to some pages of the site are a useful resource for the visitor and improve their browsing experience. But which pages to link? It is not necessary to report all the elements present in the main menu. Instead, it is better to insert those that could be useful to our user in his navigation path.
In the case of some e-commerce sites, such as the example shown here by Sign Austria WhatsApp Number List orvino , the footer does not contain all the product categories but useful information to inform and reassure the user about their purchase . Differently, however, Mediaworld has decided to include some product categories in its mega footer , probably the most sought after ones , to allow users to find the products to purchase more easily. When choosing which links to insert, it is good to keep in mind that this space on the website is a potential tool for influencing positioning in search engines. A footer structured in this way allows users to move from one page to another without difficulty, increasing the time spent on the website.
This is a positive value for the evaluation parameters of a site for search engines. At the same time it reiterates the presence of some pages and keywords for which the site could position itself. We will return to this point at the end of this list. Privacy and Cookie Policy These often underestimated elements give credibility to your brand and reassure the user who browses your site, without forgetting that they are required by law. In particular after January 2022, with the new guidelines on the use of cookies , the user must have the possibility to update their tracking preferences at any time .
|
|
發表於 2024-5-2 13:08:12