Details Most of Us Occupy Very Crowded Marketplaces Which Makes It Difficult to Stand Out as a Generalist. Brands and Reputations Can Get Confused and Diluted if Businesses Spread Themselves Over Multiple Service Areas. Virgin Gets Away With It Mainly Because of the Brand That is Richard Branson but They Are an Exception Not the Rule. Not That This Article is About the Merits of Specialization Vs Being a Generalist. More a Case of Optimizing a Business to Focus on Those Areas That Are Most Lucrative and Literally Weeding Out Everything Else. Weeding Out Clients A Lot of Companies Like a Lot of People Live Paycheck to Paycheck.
They Dont Want to Turn Down Any Business Because the More the Better Not All Clients Are Equal. Not All Opportunities Are a Good Fit. A Client Who Costs a Lot to Service Who Doesnt Pay Their Bills on Time Who Makes Life Difficult for You is Probably Not a Client Worth Having. Sure They Italy Telegram Number Data Might Help Keep Us Going to the Next Paycheck but This is Not an Optimal Way to Run a Sustainable Business Long Term. Such Clients Present an Opportunity Cost I.e. We Could Be Working With Better Clients Be Making Better Money and Honing Our Service Around Mutual Benefit. For.
This Reason Many Companies Make a Habit of Firing Clients or Never Take Them on in the First Place. For Example Last Year I Received a Letter From My Accountant. She Advised Me They Were Reviewing Their Business and Letting a Lot of Their Clients Go Although They Were Still Happy to Work With Me and Asked That I Have a Chat With Them if I Had Any Concerns. I Did Have a Chat With Them Mainly to Confirm My Suspicions. They Were Deliberately Getting Rid of of Their Clients. They Had Figured Out Who Their Top Clients Were I.e. The Clients Who Took Them the Least Time to Service Because Their Books.