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Content and social networking are actually parallel subsets, with similarities and differences. The same point is that social interaction generates the content itself, and the content will also affect the social level to form topic resonance. The difference is that social networking relies heavily on acquaintances or friends. If you have a social app that no one uses, it is meaningless to use it alone. However, the content may be private in nature. Maybe there is some content that you are not willing to share, but it can still provide you with emotional value. In other words,
regardless of scale, content-oriented apps or functions are not as closed Malaysia Phone Number Data as social-oriented products. There is a potential market for small content or specific content. This gives the video account a perfect entry point. Even though the content scale may not be as rich as Douyin, it does not prevent me from increasing my market value with a differentiated content recommendation layout. In our opinion, the video account did not follow Tencent Games’ old playstyle and used strong capital to leverage content creators. This is the most correct decision
Tencent has made in making short videos in so many years: the current goal of the video account is not to imitate Douyin, but to imitate Douyin. It’s about reinventing short videos. First of all, Tencent does not have a strong scale advantage over Byte at the capital level, and a fight between the two parties may only hurt both sides (like the game live broadcast platform in the early years).
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