What do I want to put on display

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Naturally, here, you will have to present yourself at your best in this area, describing what you do, what products and/or services you offer and focusing on your strengths. 6. Highlight your flagship Going back to our last point, we can say that another important step to consider your site effective concerns the way in which the product or service you sell must be highlighted. In this regard, it is important to ask yourself: what does my company have more than a competing company? me to a company that provides the same services? ? In short, it is essential to understand what you want to focus on, what your flagship is, and to underline these aspects with sincerity and simplicity. Sometimes, in these contexts the "value proposition" comes into play, a short slogan made up of letters and also numbers, which will become the company motto.

The acquisition funnel You cannot know in advance who will enter your site: it could be someone who knows perfectly what you are working on and who is therefore inquiring about purchasing one of our products and someone who, instead, is trying to understand more and doesn't feel ready to buy yet, and is therefore looking for confirmation. This is why the acquisition funnel is important: the sales process via a web page is represented by a funnel, into which there are many users Iraq WhatsApp Number Data who enter and, unfortunately, few who reach the final sale. And, if it is true that it is important to deal with the latter, it is equally important to be able to grab everyone's attention, with a series of information that keeps the concentration of any user of your site high. We start, therefore, with a general overview that explains the subject you deal with, educating and informing the user, and then dig deeper and introduce more and more information, so that you can accompany your visitor step by step in the process of sales.





Call to action Another English word indicates a further step forward in the creation of your effective website: the call to action is a button that allows the user to enter an area that you have designated for him, the landing page, which can be an information page or a data compilation page for a contact request. From your point of view, calls to action are really important, because they allow you to guide the visitor in the direction you want and offer them content created specifically for them. 9. The division into sections The sections are fundamental for increasing the organization of the website, which must not appear as a pile of messy contents. In this regard, in addition to the classic sections of who we are and what our objectives are, it will be important to include one dedicated to case histories, i.