How to Start a Content Marketing Campaign

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Find out how to start a content marketing campaign now: Define your goals Describe your target audience Determine the topic of your content Choose the format of your content Develop your content Promote your content Measure your performance 1. Define your goals First, define your campaign objectives using the SMART methodology , which means: Specific Measurable Feasible Realistic In proper time Research in the following areas can help you define a specific SMART goal.


What are the general goals of content marketing? How long will the content marketing campaign be? What resources are available for the campaign? What are the parameters measurable with our technology? If you're unsure, talk to management to further define your campaign Australia Phone Number Data goal. 2. Describe your target audience Next, define your target audience. Depending on your content marketing program, you may have documentation describing your audience.



However, it is helpful to define your audience more precisely as part of a content marketing campaign, as this will provide you with valuable insights for the distribution of your content. Here are some common characteristics of the target audience: Pain points Interests Motives Demographic data You can choose your campaign theme based on your target audience. 3. Determine the content theme The subject of your content must take into account several factors, including your: Campaign Objectives Target audience Campaign Resources Campaign Calendar Resources and time will be your main constraints.