Wthout forcing users to process their transaction on another site

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Wrom product recommendation engines to improved search functionality. However, 2018 will see a dramatic increase in the applications of these technologies, allowing ecommerce retailers to offer customers exactly what they want in less time with less effort. Ecommerce trends for 2018 chatbots customer service One technological area of ecommerce that has already seen remarkable advances in both sophistication and adoption has been the rise of the customer service chatbot, and we’ll likely see continued development of these “conversational agents” in 2018.



These applications will become increasingly helpful and will be able to Benin WhatsApp Number handle a more complex range of tasks, from problem resolution to assisted transactional functionality. Facebook has already offered some retailers access to new chatbot tools that allow conversational agents within Facebook Messenger to handle payments directly within the app, w. Product recommendations are also poised to become even more accurate and helpful thanks to machine learning technologies.







We’ll see a move away from keyword-based recommendations to systems that factor in a wider range of signals, from product purchase histories to thematically and semantically related products and greater personalization of results based on consumers’ shopping preferences. Ecommerce trends for 2018 better product recommendations Image via Vibetrace Advertisers can also expect to see greater adoption of machine learning within Google Ads (formerly known as Google AdWords) and other online advertising platforms. Systems such as Smart Goals and Smart Bidding will become, well, smarter and more accurate, and it’s likely that more advertisers will turn to these tools as a way to maximize the impact of their campaigns – albeit in an opaque way.