Some like to conduct all their actions online

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Making it more likely for them to convert. Include multiple ways for users to convert The conversion action you use will have a great impact on your conversion rates. A very common “best practice” with conversion rate optimization is to include only one call to action on your landing page. This is intended to help avoid confusion and provide only one way forward (or backward) for the user to go. In some instances, this can help folks who want more information to convert but don’t have another path to take.


Personally, I’m a little allergic to that approach. While I certainly agree you can have a single call to action as the primary focus of a page, I don’t know if I agree with the fact that you should only ever have one action per page and never add a Iceland Phone Number second. All potential customers are different. . Others want to have a phone call. Some prefer to make a purchase in person. None of these people are “wrong,” they just have their ways of doing business. increase conversion rates - add multiple ctas This dentist provides a phone number, a “request an appointment” button, or an option to request an appointment via chat. If you choose to include only one form of conversion on the page, say a form fill for example, you’re alienating the users who would rather chat on the phone or come directly to your store.



If possible, I suggest always having a few different ways for users to get in touch with you, even if they’re found on other pages of the site, and simply track all of those actions. For Ecommerce, this might seem like a miss, but I think this applies to online sales as well. Again, some people are fine adding their credit card information to any site, but others are more weary of individual businesses having that data. They’d prefer to use a brand they trust like PayPal or Apple Pay. For retailers, I always suggest accepting multiple different forms of payment (assuming fees aren’t too daunting) to capture all of your potential market. increase conversion rates - examples of payment