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Title Tag Starts with Keyword: According to Moz , including keywords 'at the beginning' of the title tag performs better than including keywords 'in the middle or at the end'. 13. Keyword in Description Tag (whether keywords are included in the meta description): Google does not use meta descriptions as a direct top exposure signal. However, metatags can indirectly increase CTR, which is the top exposure factor on Google. 14. Keyword Appears in H1 Tag (when keywords are included in H1 tag): H1 tag is the second title tag. A correlational study found that, like title tags, Google recognizes H1 tags as a 'relevance' signal. Top Exposure on Google – Importance of Title Tags Title Tag Importance 15. TF-IDF: TF-IDF is another expression for “How many keywords does the content contain?” The more a content contains a specific word, the more likely it is that the content is about that specific word. Google uses a more complex version of TF-IDF.
Content Length: If the number of words used in the content is high (if the content is long), the algorithm may tend Cambodia Phone Number Data to favor it because it can contain more extensive content than it would otherwise. Research has been conducted to support this hypothesis , and the correlation between search results and content length has been proven to be true. Top Exposure on Google - Importance of Total Character Count in Content Importance of total character count for content 17. Table of Contents: If you use a linked table of contents, it helps Google understand your content better. It can also be exposed to Sitelink. Google Top Exposure - Table of Contents google site link 18. Keyword Density: Although not as much as it used to be, keyword density is used by Google to determine what content is about. However, if used too much, it may be perceived as keyword stuffing and may have a negative impact on search engine optimization. 19. Latent Semantic Indexing Keywords in Content (LSI): LSI helps search engines classify homonyms (e.g. Apple Computer vs. Apple Apple). helps determine the quality of the content. 20. LSI Keywords in Title and Description Tags: If the title or description tag contains an LSI, it is likely to be helpful.
There is also a possibility that it can act as a correlation signal. 21. Page Covers Topic In-Depth: The correlation between Google rankings and content depth is already known . Therefore, covering a specific topic in depth is more likely to be ranked higher than covering it thinly and broadly. Google Top Exposure - Content Subject Authority Content Topic Authority Graph 22. Page Loading Speed via HTML: Both Google and Bing use loading speed as a top exposure factor. Search engines can check the HTML code and determine the loading speed of the page quite accurately. Top Exposure on Google - Google PageSpeed Insights Google PageSpeed result example 23. Page Loading Speed via Chrome: Google uses Chrome user data to determine the loading speed of each page, so it has fairly accurate data on the loading speed of specific pages.
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發表於 2024-3-5 13:30:56