The King of Hamburgers almost lost

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The first response of the company's representatives was to record a two-minute video in which its employees, including the CEO, pleaded guilty for this incident and offered an apology. However, the declaration was a resounding failure, so Volkswagen, in the interest of restoring its image, had to embark on the largest electric motor replacement program on record. How did you improve your brand reputation after the scandal? After the emissions scandal, Volkswagen embarked on the largest electric motor replacement program on record. The company promised to allocate 20 billion euros to the development of electric and hybrid car models by 2023.


Despite recalling more than 8.5 million vehicles and seeing its first quarterly loss in 15 years, Volkswagen managed to successfully recover from the scandal and regain its title as the number one automaker in the world. Case #2: Burger King: his crown by insulting women Burger King is Phone Number Data famous for its advertising campaigns, which generally fascinate its customers. However, overly creative approaches are not always best, as this example shows. After the company's headquarters in the United Kingdom issued a controversial congratulations to women on International Women's Day in 2021, social media users attacked the brand. The content of the campaign was: “Women belong in the kitchen.”



Although the brand tried to justify the tweet by saying that its objective was to present a scholarship program for female employees, the damage had already been done: the scandal broke out immediately and the audience criticized the company's "creativity." How did you improve your brand reputation after the scandal? After the International Women's Day scandal, Burger King implemented a sustainability plan since 2019 and took advantage of the rebranding to reaffirm its commitment. One of the most important factors is the reduction of single-use plastics such as straws, cutlery and packaging in general. The brand also announced that its ingredients would have fewer artificial colors and added healthier products. All of these actions had a positive impact on their reputation.