A Nod For It Managers To Pay Attention

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David Norton in which this management system was presented, which is based not only on the most traditional financial indicators (such as the inventories, fixed assets, income and expenses), but also includes the intangible assets of companies, which include relationships with customers or the skills, motivations and degree of commitment of employees. Today, it has become a fundamental point in strategic planning, which is divided into five tasks.

Develop strategic vision and mission While in the vision the company must plan what the future needs of its customers will be and anticipate them, ahead of its competition; the mission is focused on the present: what the company moible number data should do, today, for its customers. 2 – Determine objectives This means converting the vision, which was noted in the previous paragraph, into specific results that the organization must achieve in its performance.



These objectives must be measurable and stated in writing, so that they are perceived as achievable by all members of the organization. 3 – Define the strategy that leads to the desired results It is necessary to specify what will be the actions and approaches that the company will develop to achieve the objectives that have been determined. 4 – Implementation of the strategy Once it is defined, it is time to implement the decided strategy.