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The reference mass is all active links to your resource posted on the Internet, except for those contained on your site (linking, etc.). Buying a link mass is the most popular way to promote a site in search engines. It works on a simple principle: the more sites have links to your resource, the higher its ranking in the search engine may be. However, in any case there are pitfalls. Let’s talk about them in more detail in the next section.
What is external optimization, and under what conditions will it work?
In a world where marketing is based on data, and all sorts of tools allow you to measure even the smallest user actions on the site, we are all trying to come to an understanding and some certainty about which marketing strategy to choose and how to fully implement it.
Although SEO is an important shopify website design tool for promoting online business, but it is still a mystery to most marketers. While Google and Yandex are fully aware of the principles of their algorithms, marketers continue to be tormented by the question of what SEO strategy will be most successful. After all, PS algorithms are regularly refined and updated. The methods that you started using a few years ago, today, can already be extremely ineffective.
If you are working with SEO and noticed that your model is not working (what falling traffic, growing failure rate and a decrease in the average number of time spent on the page), then it is still worth paying attention not only to internal SEO optimization, but also to external.
However, it should be remembered that before starting external optimization, it is necessary to make sure that the internal operation of the site does not have any defects. Otherwise, your actions may be in vains. How to check that?
Review the content of your website. How unique and interesting is it?
Check how correctly the main page of your site is, navigation menu, how convenient the site is in use.
Make sure you use keywords correctly.
Check how the relinking works on the site.
If internal optimization works well, move to the external.
Number of external links
By itself, having external links, as it were, signals Google that users trust your site. They are a measure of the quality of the content on the site. The number of external links on the page banously tells the search engine what other people think about your site: the more them, the better. Remember, however, that there should not be extremely many of them. Sites that have a fairly short history, but with external optimization, they immediately begin to buy a huge amount of reference mass, risk getting into the ban or get a fine. The optimal number for new sites is 3-5 eternal links for the first month. Then there is an increase in eternal links, buys 5-10 links per month during the first 6 months of promotion.
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