It is also a tool for companies that want to create positive

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popular TV proJoanna Sulejczak Tags: Content Marketing , Instagram , Brand , Personal Brand , Social Media Instagram is a website that works well with contemporary image culture - the culture of access to quick and easily digestible information.image relations. There are over 700 million users on Instagram, who collectively publish several dozen million photos a day. Currently, it is a portal that allows you to easily promote your brand and relatively quickly gain new recipients. Instagram marketing strategy: Profile – choose an attractive profile nam.


Choose a profile photo that will identify with your brand – create a short description DB to Data of the company in your Instagram bio, using keywords; also add the address of your company website here - connect your IG profile with other accounts you have on social networking sites Content - publish regularly - preferably 5 times a week - take care of the quality of the content - attractive photos of products or graphics describing the services offered will do the trick. Remember about aesthetics and differentiation. Don't forget about video - a growing trend across all social media channels. – use Instagram Stories and live coverage.






Hashtag - create a branded hashtag - choose hashtags related to your company's service - use hashtags related to the location to increase awareness of the local community - use hashtags defining events Engagement - reply to comments under your posts - mark and tag places and products, thus engaging users to follow your profile - ask your users questions in your posts - be active - tell your followers how they can use your products - follow what's happening what's going on with competitors and partners - like and comment on other profiles Instagram mistakes Repetitions – you should not duplicate content that is shared on other social networking sites. Repetition causes low post reach.