This aspect allows them to predict the true meaning behind a keyword search rather than directly the words used. For example if a user were to search for horse box Google would serve paid ads and images for horse transport trailers rather than a literal interpretation of the words horses and box. In new technologies do not make targeted keywords less relevant. Search engines will still use keywords in your titles and meta descriptions to interpret and index your pages so they can be displayed for the most relevant queries.
Perform keyword research to identify new opportunities as Moz Keyword Explorer that allow you to search and identify opportunities to improve your SERP ranking. Starting with keywords you find applicable to your business and your customers Job Function Email List these tools let you expand your search to identify similar terms that might be worth ranking for. In particular you can identify pages that are at a striking distance.
These are pages that are already ranked for keywords perhaps at the bottom of the first page or on the second page but which are not yet in the top position. Since your page is already ranked for this keyword it is possible that just a few changes will improve the positioning without having to start from scratch. Use keywords to locate your target audience It is possible that you already have a very clear idea about the keywords for which you want your business to be positioned. But that doesn't necessarily mean it's what your customers are looking for or that the type of content you're focusing on is most likely to convert.