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It’s a giant waste of money and offers the worst ROI.Instead, you should only pay for the thing that matters most to your business, whether that’s clicks to your website, app installs, followers, leads, or actual video views.For example, when you run a Twitter followers campaign you only pay when someone follows you. But your tweet that’s promoting one of your unicorn pieces of content will also get a ton of impressions, retweets, replies, mentions, likes, and visits to your website. All for the low, low cost of $0.4. Promote Unicorn Video Ads!Would you believe you can get thousands of video views at a cost of just $0.02 per view?Social media advertising .


Cent video viewsShoppers who view videos are more likely to remember you, and buy from you. A couple quick tips for successromote videos that have performed the best (i.e., driven the most engagement) Laos Phone Number Data on your website, YouTube, or elsewhere.Make sure people can understand your video without hearing it – an amazing 85 percent of Facebook videos are watched without sound, according to Digiday.Make it memorable, try to keep it short, and target the right audience.Bonus: video ad campaigns increase relevancy score by 2 points!5. Score Huge Wins With Custom AudiencesTrue story: A while back I wrote an article that asked: do Twitter Ads work? To promote the article on Twitter,




I used their tailored audiences feature to target key influencers.The very same day, . So I promoted that version of the article to influencers using tailored audiences.An hour later, a Fox News producer emailed me. Look where I found myself:Social media advertising Larry Kim Fox News interviewThe awesome power of custom audiences resulted in additional live interviews with major news outlets including the BBC, 250 high-value press pickups and links, massive brand exposure, 100,000 visits to the WordStream site, and a new business relationship with Facebook.This is just one example of identity-based marketing using social .