Sometimes instead of the Title tag an H heading is displayed in the snippet. of sites have it. What to do Write tags on all pages of the site that should be indexed. Also make sure that all pages have an H heading only one! Micro markup Statistics of sample sites by the presence of micro markup Statistics of sample sites by the presence of micro markup Micro markup makes snippets and links to a website on social networks prettier and more noticeable. First of all we are interested in Schema micro markup. Thanks to it links in search results look larger
and contain additional information. Example below An example Asia Mobile Number List of microsize in Google search results The first ad is larger because the services and their prices are marked on the site According to the audit results only of the sample has Schema markup. What to do Be sure to implement micro markup. Ask your SEO specialist/contractor to do this. in the code so we do not recommend doing it yourself but rather trusting professionals. Site performance Site distribution by performance scores Site distribution by performance
scores Performance page loading speed is measured by Google's PageSpeed Insight service. It assigns a site a score −—poor performance −—satisfactory and —excellent. Because Now the overwhelming share of traffic is on mobile; let’s pay attention to of the sample with poor performance on mobile. By the way on the desktop the situation is almost the opposite look at the graph above of sites have excellent performance! What to do First get rid of unnecessary site plugins. Secondly compress the images read here how to do it These are the minimum that will give good results.