Kenvue identity and the recent GSK redesign

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Additionally, the widely recognized consumer product line, including brands like Band-Aid and Listerine, became known as Kenvue. However, the repositioning strategy opted for a gradual transition, temporarily retaining the Johnson & Johnson name on products until a complete stock replacement occurs. The design change, from the logo used since 1987, was led by Wolff Olins, prioritizing the construction of an online identity that aligns more effectively with the demands of the Digital Era. This involved not only modernizing the logo but also maintaining the red color and the “&” symbol, redesigned for global recognition.

The new Johnson & Johnson logo not only aligns with current Email Listpharmaceutical design trends but can also be seen in the  (also by Wolff Olins), providing a visual signal of the brand’s transformation. Western Union Western Union is globally renowned for financial transactions, operating in over 200 countries and territories. In 2023, it was one of the companies that announced its rebrand. Faced with the increasing use of digital payments and the decline of traditional banking services, Western Union underwent rebranding to align with consumer expectations and bridge the gap between its current and future services, focusing on its online platform and app

   

More modern and dynamic, featuring changes in typography and the creation of an abstract monogram. The color palette, including the vibrant traditional yellow, was retained for brand recognition continuity. Pepsi To celebrate its 125th anniversary, Pepsi announced its rebranding first in North America and globally throughout 2024. After nearly 15 years since the last update, the company paid homage to its rich brand heritage while incorporating contemporary elements. The new logo stands out with bold custom typography, introducing a distinctive “pulse” and an updated color palette. Black takes center stage, reflecting the brand’s commitment to Pepsi Zero Sugar, a current consumption trend. Moreover, Pepsi aimed not only to modernize its image but also to ensure flexibility and impact in a constantly expanding digital world. The introduction of movement and animation in the new visual identity aims for versatility in various contexts, from retail shelves to digital spaces